On December 7th, Pantone announced that their COY2018 (color of the year) was UltraViolet. (Truth be told, I had been stalking their twitter for a couple of days eager for their announcement!) I was not disappointed! This gorgeous shade of purple speaks to me of mermaids and unicorns (lol, what doesn’t?)
But seriously, who else read the Sweet Valley Twins book saga and dreamed of being part of the Unicorn Club and wearing a purple garment to their meetings? Well my friend Muriel and I sure did, and sometimes we would wear matching purple t-shirts to school because of it 🙂
In a more serious tone, and in Pantone’s own words:
“Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.
Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.
Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection.”
I rounded up my favorite UltraViolet (aka Unicorn Club) items, including the official nail polish of the year and amethyst things (since it’s one of my favorite gemstones) :
What are your thoughts on Ultraviolet?